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	<title>G.1440 Tech Blender — IT Staffing and Development: Sage Advice, Insight &#38; Delight &#187; tv advertising</title>
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		<title>Online Video Ads &#8211; Reach a Focused Audience</title>
		<link>http://blog.g1440.com/2008/11/online-video-ads-reach-a-focused-audience/</link>
		<comments>http://blog.g1440.com/2008/11/online-video-ads-reach-a-focused-audience/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 16:03:14 +0000</pubDate>
		<dc:creator>Tim Kassouf</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[dvr]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[tv advertising]]></category>

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		<description><![CDATA[DVR penetration is peeking over 30%, and it&#8217;s not falling.  TV Advertising is.
I just read an interesting article over at Ad Age: As ratings fall, nets take on ad-skipping.  Basically, between people shifting attention to the Internet and the rise of DVR, TV ratings and advertising are losing ground.  And this article discusses the effectiveness [...]]]></description>
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