Summer has arrived in the Baltimore area with its 80 degree mornings and high humidity. Kids are out of school, the pool is crowded and it now stays light outside until 9pm. Isn’t summer lovely?

As a kid I always enjoyed spending days outside by the pool and playing games with the neighborhood kids, I remember hating when my mom would call us in for dinner… that meant the day was over. Wow, am I making myself sound old…seems these days the only thing kids want to do over the summer is hang out inside and use the latest technology.

According to eMarketer, kids will spend their summer indoors entertaining themselves “traditionally”. “Traditionally” meaning playing video games, using social networking sites, and watching videos online…sounds traditional to me?

The internet is endless and kids are getting lost in it. Parents are concerned about their children’s safety while using the web. According to eMarketer, 85% of parents regularly check their kid’s online activity.

So what kind of information are the kids putting on the internet? Over the past few years kids are becoming more comfortable with the information they make public, some of which they would never have thought of putting on the web 2 years ago. Today kids and teens under the age of 18 are posting pictures and videos of themselves using drugs, alcohol and even fighting. Information such as cell phone numbers and location are even being posted without a blink of an eye.

What’s the problem with all this? One, it’s dangerous and two, marketers are targeting kids based off of all the free information. Marketers need to be careful and choose wisely when it comes to targeting kids. Regulations like The Children’s Online Privacy Protection Act (COPPA) exist already to protect kid under 13 from marketing and I’m sure we will see many more regulations as technology keeps growing – marketers need to be careful of who they target and how.

I guess spending days at the pool and playing capture the flag are things of the past…especially when you can spend all day playing Webkins and checking Facebook.

Read the full article on eMarketer.com

What the heck are Instant Personalization and Social Plugins?   Last week, Facebook released two new features and they have decided that everyone is automatically “opted in”, meaning you have to turn them off.   Consequently, you could be sharing some of your Facebook data without knowing it.   Interestingly enough, even Congress might be getting in the act.

So what are instant personalization and social plugins?    Instant personalization is the sharing of your public Facebook data with other websites.  At the current time, there are 3 partners who are linked with Facebook…..Pandora, Yelp and Docs.com.   If you are logged in to Facebook, and visit these sites, you will see a blue bar across the top that will say…”Hi Larry (or your name).  XYZ company is using Facebook to personalize your experience. “ At this point, you can click “No thanks”.  If you don’t then the site will use your public Facebook data to tailor the site’s functionality to you.   This information includes you name, profile picture, gender and connections.    If you want to stop instant personalization, then login to Facebook, go to Privacy Settings, then Applications and then uncheck the Allow box for Instant Personalization.   At this point you will get an “Are you sure” box with a message……the important sentence in this notification is…..”Please keep in mind that if you opt out, your friends may still share public Facebook information about you to personalize their experience on these partner sites unless you block the application.”  Now that is fascinating.  To stop this, you then need to block the Docs, Yelp and Pandora applications.

The second feature, called Social plugins, add Facebook functions to websites, such as the “Like” button.   If you click the “Like” button, then all of your friends will see that you liked the story when they see the posting on your wall.  To avoid this feature, simply don’t click on the button or log out of Facebook first.

As I said before, the social media concept is fantastic and I believe has yet to come close to maturity.   There are however, many related issues.  While I don’t agree on the default of “opt in”, I really like the concept of using data to create a better online experience.  This is clearly the future.  Marketers have been using this concept for years with cookies and IP traces.   So the concept isn’t new, but this degree of sophistication is. 

Another potential issue for any company is the gathering and sharing of personal information and this issue just got a little more complex.  The rules and regulations on data privacy are still evolving and data breaches still occur, so you need to be careful.

Data on Facebook is personal and most people that I speak with are not aware of the various security settings within their Facebook page…..or what to do if something embarrassing to them happens on their site with all of their friends watching……right Beth?  LOL!

Facebook is great, and I love it.   The bottom line…..go to Facebook right now and log on.  Go to the privacy settings and make sure they are setup to fit your views on sharing information.  For all you parents, the next step is to make sure your kid’s pages are secure as well.

I’ve been saying this for a long time… It’s been on our blog before, and I’ve even been on the news to discuss it…

When you’re in the job market, you need to make sure that you’re managing your online image.  Including your social media profiles!

As one of the region’s leading technology staffing and recruiting firms, we work with some of the area’s most talented IT professionals.  It still surprises me when someone who’s been in the workforce for a while and has a career in technology keeps less than flattering information on their Facebook profiles!

Businesses are increasingly using Facebook & other social networks for marketing – and recruiting.  In fact, we just launched a full-on social media recruiting campaign for a large, national financial firm.  So, it’s no shock that 70% of recruiters have denied someone based on information they found online.

Take a look at this article from the Consumer Reports blog, consumerist.com:  http://consumerist.com/2010/04/if-youre-looking-for-a-job-that-facebook-profile-can-only-hurt-you.html

I’m happy to see that we’re not the only ones signaling the alarm anymore!

Good news and bad news…the good news is that new ideas on how to connect and communicate are still coming…enhancements to Facebook, Google Buzz…lots of good ideas.  The bad news is that folks seem to have forgotten that there are a lot of bad guys out there and you need to protect your social networks just as much as you need virus protection software for your pc and a firewall for your network.

Keep in mind that hacking has taken on a new strategy whereby the hacker gets in and keeps their presence quiet so that they can pick my opportunity to take advantage…no longer are they just attacking…hackers are in stealth mode and your social network is a great target.  Also note that hackers post successes for others to read…so that when one gets in, the rest can follow.

Social networks are the new big “Greenfield” opportunity for hackers.  People are forgetting that your network has a ton of info about you and a ton of info about your friends.   I have been seeing reports of Facebook hacking scams where a hacker gets in to your page, changes the password so that you cannot get in and then scams your friends by telling them you are trapped in some foreign country and need money.   Your friends respond by sending you money…only problem is that you don’t get the money…the hacker does.    Facebook has a form that must be filled out if your account has been compromised.   Make sure that you know where to find it on their site as it might come in handy some day.

Other tips include limiting the info that is on your page…don’t have your complete birthday (just the month and date are good enough) and don’t put your full name or address or cell number on the page.  Also watch out for information that you unwittingly include…such as your schools name on a sweatshirt or a license plate on a car.  Hackers are smart people…don’t forget that…and your friends already know how to get in touch with you.  Also make sure that you review the privacy settings…don’t just go with the default.

Google Buzz…you have to love the notion of using your email list to automatically create your social network.  I think that this is a great idea because the people that I email all the time are great candidates for my social network.  Only problem is that my contacts could become publically available.  Don’t worry as Google is fixing the issue, but this is a great example of a well meaning company making a mistake.  Google is getting real serious about social networking and Buzz won’t be the last we hear from them.

So what is the bottom line…for me it is that you have to pay attention to the details and make sure you information is protected no matter where it is stored.

The worst of the recession looks to be over and companies are starting to hire again.  Great news.  So if you are in the market to find a new job or career – then where do you look?  The same is true if you are just coming out of college and are looking for employment that might not be in your main field of study.   Since I have spent the last 20 years in tech, I may be biased, however I recommend technology.

The demand for tech is continuing to grow with many tech jobs remaining in demand during even the bottom of the recession.    AND…technology jobs are going to be one of the first to return…I have already seen this to be true with IT job demand since the January 1!

So if you aren’t a techie, but want to be…or at least think about it…what positions are the most in demand?

Well, the folks at Network world did some research and came up with the following listing…I am only going to directly discuss the first two and add one that is not on the list.  The entire list can be found at www.networkworld.com.

First on the list is Security specialist/ethical hacker.   Most websites are Swiss cheese and hackers are having a fun time hacking in to everything they can.  There are even websites that list sites that are vulnerable and how to break in.   Want to be surprised…go to YouTube.com and search on “hacking how to” videos…there are plenty of them.  This is going to be a major field, so get in now, with the Wash/Balt region becoming the epicenter for IT security for the world – you can’t go wrong.

Next on the list is Virtual Systems Manager.  If you aren’t familiar with the concepts of Software as a Service (Saas) and Cloud technologies, take a few minutes and read up on these topics.  Predictions are that more than 50% of all software will be purchased using a Saas model – meaning that you will pay as you go.    Cloud technology and virtualization allow for companies to significantly reduce their risk and costs by using technology computing resources that are “in the cloud”..you no longer need to know where your servers are…let someone else worry about it and cut your costs by 50%.  Amazing.

Other positions on the list include Capacity Manager, Network Engineer, Open Source Specialist, Service Assurance Manager, Electronic Health Records Manager, Sourcing Specialist, Service Catalog Manager and Business Process Engineer.  All good jobs and worthy of some research should you be interested in choosing a new career.

Also give some thought to a Social Media Analyst.  These folks are very much in demand as everyone works to grapple with the best way to utilize Facebook, Twitter and FourSquare to create and maintain communities of friends, clients, customers, prospects, vendors…Being able to do a little HTML will dramatically raise your price tag for this position.

So the good news is that companies are starting to hire and tech positions are one of the first to gain momentum.    Do some research and jump in…a bright future awaits.  If you want more information on what the Baltimore business community is looking for in IT positions, feel free to visit www.g1440.com and check our list of positions that businesses are looking for.

Just when you were learning how to send Tweets on Twitter…there’s a new social media network that wants to link you to your friends. It is called FourSquare and is part connection tool and part game…depending on just how social you are, you could end up being named the Mayor of your favorite social gathering spot!

So, what is the deal?  Well, more and more technology is dedicated to connecting people. Just look at the way that Social Media is taking the world by storm…Twitter and Facebook ask users to answer one simple question…what is on your mind?  Foursquare answers the question where are you and what are you doing?

Now Foursquare notifies your friends of your location every time you “check in”.  You can use your cell phone to check in from almost anywhere…at a coffee shop, bar, restaurant, art gallery or even The Daily Records offices, and when you check in, Foursquare alerts your friends to your current location so they can drop by and say hello.

What is so special about Foursquare? Foursquare has several competitors, but has attracted more attention because it incorporates elements of gaming and social competition. Most people are very competitive (whether they know it or not) and Foursquare awards points and virtual badges to players depending on how often they go out and which places they visit. The top designation is when you become the Mayor of your favorite location. How can you become the Mayor? Simple…just check in from your fav hangout more than anyone else.

Anyone can join Foursquare, all you need is a phone with text capability or preferably access to the web so that you can check in and also receive updates of where your friends are. You can even check in from your PC if need be. For the best experience, you will need to load an app on your phone. The Foursquare iPhone or Android apps use the phone’s GPS to determine your location and suggest nearby establishments to check in from.  An app for Blackberry is on its way.

What about privacy concerns?  Of course there are some privacy concerns with Foursquare, as you may not want everyone knowing exactly where you are. But, like other social networking sites, you can tweak the settings so only certain people know of your whereabouts.

Have a great time and I’ll see you around Baltimore!

Yanni & I, the Marketing Interns, have posted our second episode of Intern1440, our behind-the-scenes video series.

Check it out below or on the G.1440 Facebook page, leave some comments, and let us know if there’s something or someone you’d like us to dig into here at G.1440!

G.1440 interns have begun roaming the office, video equipment in hand, in order to film their upcoming series “Intern1440″.

The series will kick off with Fall 2009 Marketing Interns, Yanni Giannaros and Katie Mackiewicz, as they take viewers behind the scenes on employee interviews, important staff meetings, and the daily grind of the G.1440 team.

The interns decided to embark on a social media project that would add something fun to G.1440’s Facebook page. Seeking to reveal how multi-media can integrate and engage social networks, the interns are on a mission.

G.1440 Marketing Manager, Tim Kassouf, states “This project is really a learning experience for everyone, and it’s great to see the interns pushing their creativity and continuing to have a genuine impact here.”

While creating the series, interns will learn film and editing techniques along with both social media and viral marketing strategies and implementation.

Keep a lookout for Yanni & Katie’s videos right here on the Tech Blender, as well as YouTube and Facebook!!

Finally, don’t be shy! Let us know who you want to meet and what you want to know about anything and everything G.1440. Consider the interns your messengers…

I’m a huge proponent of a well thought out social media marketing strategy.  I’ve seen organizations from small, local businesses to large, international brands do really creative things with social networks to drive excitement, awareness and sales.  I’ve also seen companies establish Facebook pages and flounder to find fans let alone do any real business good.

So, I was excited to see a local Italian restaurant hawking their Facebook page on table-tops:

Seems like a solid, low cost way to stay in touch with customers, and hopefully find new ones.  Instead of following “Field of Dreams” marketing and hoping that if they build it, people will come, they’re offering a pretty good specific promotion, and $5 seems like a good enough incentive to simply fan the page.

Makes sense for them, too!  It only takes one person that loves the garlic bread to start talking, refer one new customer and deliver an ROI on this cheap campaign.  And if the place is having a slow day, they can quickly get a message out with a special daily offer to customers that already know them.

The strategy is simple and I don’t think that their Facebook promotion is going to double their revenue anytime soon.  But I definitely think that this is a great example of a local business taking a great step towards social media marketing.

I also think that I’d like to get my hands on one of those $5 gift certificates!  But there’s only one problem…

Mamma!  Where are you?

I’ll still head over for lunch from time to time, but they’re missing out on the money I would have absolutely spent to subsidize my free $5… It’s a loss for the restaurant, no doubt.  And it’s a lesson that even a good strategy falls flat without execution.

“Social Media” is easily one of the biggest buzzwords out there, but as more and more of our clients ask us to help them navigate the exciting waters of social media, I have to stress the importance of focusing on business goals.

For example, if sales are the goal, what good is a huge Twitter following if you’re not ultimately increasing sales?  Some could argue that there are other goals, like brand awareness that are important to a company looking to drive sales.  True enough, but the ultimate goal of brand awareness is to drive sales!

Setting up a Twitter account or a Facebook page are simple enough, but ultimately, a waste of time and resources if you’re not operating under a larger strategy that is pointed at your organization’s goals.  I often look at social media today the same way that people did when the Internet was finally becoming mainstream.  Organizations clamored to have a website because everyone was getting on the web, but after building a page, were stunned to find that users didn’t just show up.

The same thing can and is happening in social media.  Someone realizes that social media is for real, and the organization decides to join the party.  But after a series of half-hearted promotions there are still only a relative handful of users, followers, or fans and there’s been almost no measurable business success – despite the resources poured into the effort.

Don’t misunderstand, though!  I have no doubt that social media can drive incredible results for business.  I’m a huge fan of everything that these tools can do, and I’m versed in using them to accomplish real business objectives.  I just want to remind everyone to look before you leap!  An awesome facebook page is no substitute for strategy…