Just because something’s on sale, doesn’t mean it’s a deal.

I came across a quick post on one of my favorite consumer blogs with the image below:

Not everyone will spell it out so clearly, but many times, the “sale” isn’t really a deal.  Some Marketers will tout this as the best way to push products.  Mark up the “normal” price, then put it on “sale” for the original price.

I could easily launch into a page-long posting about giving real value to your customers and G.1440’s decade of experience doing just that, but I’ll spare the sales pitch for another post.  Just have a good chuckle at this photo, pass it along to a friend, and try competing with a user-friendly website that demonstrates the value in your products instead of a sign that says “Sale!” just for fun.

Tags: humor, Marketing, marketing fail, User-Centered Design

This entry was posted on Tuesday, December 2nd, 2008 at 2:44 pm and is filed under Marketing, Usability, User-Centered Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.