Setting up an official page for your business on Google’s emerging social network is a great way to position your organization to take advantage of the momentum that the search engine giant is putting behind it’s latest social venture.  Luckily, Google’s made a streamlined & simple process for setting up new Google+ Pages! Here’s [...]

It’s official – search giant Google has created a home for businesses & organizations (and other non-human entities) on their growing social network, Google+.
We’ve anticipated this for quite a while, but the move was made official yesterday on Google’s Official Blog.
There’s nothing monumental here – Google+ Business Pages are largely indistinguishable from Google+ personal pages, [...]

Google announced yesterday that social networking features from Google+, the search giant’s growing social network, will now be available to business via their suite of enterprise collaboration software, Google Apps.
This doesn’t mean that businesses can set up an official business page on Google+.  That’s been promised by Google and highly anticipated but nothing in the [...]

I read somewhere that Google Plus will be an online marketing tool for Google’s primary search-driven businesses, and that the search engine’s social networking venture is ultimately about much more than just growing web traffic to Google Plus.  Actually, I wrote that, back in August – luckily, Google’s continuing to prove me right!
Google has already [...]

According to Reuters, Google has acquired the grandfather of restaurant reviews, Zagat, for an undisclosed sum.
Google has long made user ratings & reviews a part of Google Places, but the appeal of Places was mostly the tie-in to reliable location-based searching, maps & directions via Google Maps.  I still expect that as Google Plus weaves [...]

According to the LA Times, Business Review website Yelp.com is putting an end to its “daily deals” offering.  Yelp’s move comes just as Facebook killed it’s own “Facebook Deals” service on Friday.
Checkout the full story here: http://latimesblogs.latimes.com/technology/2011/08/yelp-cutting-back-its-daily-deals-effort.html

Well, it looks like the folks over at Gizmodo and Wired have gotten official word that Google is looking at ways to use the data from the +1 button to re-order search engine rankings.  This probably shouldn’t be a major headline, though, since we’ve been expecting Google to use it’s new social networking toy to [...]

Back in March, we looked at Facebook & Google’s expansion into local web marketing but it looks like Facebook’s “me too” strategy hasn’t paid off… Facebook Places & Facebook Deals are being scuttled.
The massive online social network is constantly looking for new ways to monetize its huge base of online users, and two of the [...]

According to a new Pew Internet survey, social networking use continues to grow – reaching 65% among adults who use the Internet, up from 61% a year ago.  For the first time, the study indicated that over 50% of all adults are now online social network users.
While this is certainly welcome news for social networking [...]

Google’s making a big splash in mobile again.  This time by acquiring Motorola Mobility for around $12.5 billion in cash.
This certainly gives Google some additional muscle in the mobile battle, with the deal giving Google access to coveted mobile technology patents and direct control over a mobile hardware maker that’s already very familiar with Google’s [...]